The day before, when i arrived at home, i saw an IKEA catalog hanging on my door, pulled it then placed it on my desk, nevermind.

“Send your favorite product and win!”

-Choose  your favorite IKEA product from our catalog then send an SMS providing your secret code, name, surname and your open adress and win a 5000try cheque

“wow” i said to myself, “what a strategical marketing unit you have”

Get all the information you need to reach the right consumer, nail the information you take down by saying “Every phone number/Name can apply only for once”, and find out which is your favorite product by requesting “the product i like”.
I am really influenced… wow…